What was done:

• Design Thinking session with stakeholders
  • WHAT ARE THE outcomes?
• Preparation for the research:
  • users qualification criteria
  • script development
  • users search and qualification
• 6 interviews: 3 males, 3 females.

User qualification criteria

1. Snore at night
2. How often do you snore?
   1. Constantly, every night
   2. Occasionally, every other night
3. How severe do you feel your snoring is on a scale of 1 to 10?
   1. 6+

Findings (top level):

• users expect to see immediate results from snore curing solutions
  • “I stoped using it because I haven’t see the result in 2-3 nights”
• IMPORTANT: all users who tried various mouth-piece devices stoped using them immediately due to significant discomfort
• most of the users don’t feel like snoring affects their sleep and night recovery much
• most of the users consult their doctor regarding snoring issues, but leaving without any particular useful and working recommendations
• key stimulus for curing snoring - complaints of their sleeping partner
• users don’t do much regarding their snoring for the first 5-7 years. This is probably due to the fact the it takes time for their partner to “accumulate” certain level of discomfort
• the top of the mind reason for snoring - excess weight, and users a ready to put a lot of long term efforts (contrary to various anti-snores cures)
• top of mind snoring cure - CPAPs. But they see it as a last possible solution
• users are ready for a different experiments below $100, however they are OK with CPAP related monthly costs (up to $720 annually  - which can be a benchmark price point for device and annual subscription)